The Dynamics of Village Head Rhetoric in Succeeding Village Government Policies in Bantaeng Regency
Keywords:
Village Head Rhetoric, Village Government Policy, Community Participation, Bantaeng Regency, Policy CommunicationAbstract
This article discusses the dynamics of the Village Head's rhetoric in an effort to make village government policies successful in Bantaeng Regency, an area in Indonesia with distinctive social and cultural diversity. This study uses a qualitative approach with in-depth interview techniques and participatory observation to examine the role of Village Heads in communicating policies and mobilizing support from village communities. In this context, rhetoric not only serves as a means of communication, but also as a means to shape public opinion and influence people's behavior towards the policies taken. The results of the study show that Village Heads in Bantaeng Regency adopt various rhetorical strategies that focus on delivering messages in a persuasive and inclusive manner. Through the use of appropriate language and the selection of communication styles that are in accordance with the characteristics of the village community, the Village Head succeeds in increasing the community's understanding of government policies and building a sense of ownership of these policies. In addition, the rhetoric of the Village Head is also used to overcome obstacles in policy implementation, such as distrust or lack of understanding of the community towards the existing policy objectives. Another important finding is the significant influence of rhetorical communication in increasing community participation in the village development process. People who feel valued and involved in decision-making are more likely to support and actively participate in policy implementation. The study also highlights the challenges faced by Village. Heads in using rhetoric effectively, including limited resources and cultural barriers that can affect community acceptance. Overall, this study provides deeper insight into the role of rhetoric in village governance and its contribution to the success of public policy at the village level. This research is expected to enrich the understanding of public communication in the context of local government and provide recommendations for communication capacity building policies for Village Heads in Indonesia.
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