Social Return on Investment (SROI) Analysis of the CSR Program at SIMPANG LIMA PT. PLN Indonesia Power UBP Semarang for the Community in Tanjung Mas Subdistrict, Semarang
Keywords:
CSR, SROI, PLN Indonesia Power UBP SemarangAbstract
The Corporate Social Responsibility (CSR) program implemented by PT. PLN Indonesia Power UBP Semarang in Tanjung Mas Subdistrict, Semarang, represents the company's commitment to its social responsibility. This program aims to deliver positive impacts on the welfare of the surrounding community through various activities that support local social and economic development. This study aims to analyze the Social Return on Investment (SROI) value of the SIMPANG LIMA CSR program carried out by PT. PLN Indonesia Power UBP Semarang in Tanjung Mas Subdistrict, Semarang. The research method used was descriptive quantitative, encompassing stakeholder identification, determination of social impact indicators, data collection, and monetization value calculation to determine the SROI value. The results showed that the SIMPANG LIMA program implemented in Tanjung Mas Subdistrict generated an SROI value of 3.79. This figure indicates that for every unit of investment made by the company, a social benefit equivalent to 3.79 times the investment value was created. Thus, the program has proven to successfully provide significant benefits to the community, particularly in terms of social, economic, and quality-of-life improvements for the residents of Tanjung Mas Subdistrict.
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